The Communicating Renewables Webinar Program is designed for those involved in or seeking information about the alternative energy arena. The webinar series is designed specifically to help arm communications professionals with the tools they will need to approach, head on, the challenging task of getting the positive message about renewable energy, technologies and research out to consumers, stakeholders, policy leaders, and the media.
In his short time in office, President Obama has passed an economic stimulus package that is designed, in part, to create millions of green jobs through the growth of the renewable energy industry. In addition, President Obama signed the American Recovery Investment Act and there are several additional pieces of legislation pending designed to bring renewable energy to market at an accelerated pace.
But how will the President's legislation impact the alternative energy industry? How can the industry tap into the funds for both development and consumer education? With so much attention on wind, solar, biofuels and more, how do we create effective messages that will break through the clutter and ultimately spur consumer support and action? The Communicating Renewables webinar program will give you the answers to these questions and more.
Click here to register.
TUITION
Each one-hour webinar is $49 and the two-hour webinar is $69.
Register for 2 or 3 sessions and you'll receive a 10 percent discount.
Register for 4 or 5 sessions and you'll receive a 15 percent discount.
Register for all 6 sessions and you'll receive a 20 percent discount.
*You must register for all sessions at one time to receive the discount.
Click here to register.
SESSIONS & SCHEDULE
September 23, 2009
1:00 pm — 2:30 pm EST / Cost $69
Fundraising — Grant Writing 101 — Best Practices
Presented by Michael D. Call, CFRE, Todd Taylor, Fredrikson & Byron, P.A. & Presented by David Kostik, APR, Kostik Associates, Inc.
You have a cause, and it is so worthy that everybody should support it—but they're not! If only you could raise the money you need to get the word out. But bake sales and online auctions just don't bring in the big bucks. So what can you do? As part of this webinar session, you'll learn a strategic relationship approach to fundraising‐an approach that, if properly executed, is certain to bring results. You'll walk away with not only the tools, but also the hands-on experience to implement this innovative approach to finding long-term fundraising success.
Fund raising involves complying with a number of federal and state laws, many of which do not coordinate and almost all of which are complicated and carry significant penalties for violations. This portion of the webinar will talk about the various securities laws most commonly used by newer companies looking to raise money, what can and cannot be said to whom and when to say, or not say, it. Practical examples will be provided to help attendees understand the laws as they apply to their situation.
There is no reason to suffer a serious attack of writer's block when you find yourself faced with the task of writing a grant proposal even if you've never written a grant proposal before. This final portion of the webinar will provide you with a clear understanding of how to approach writing a grant proposal, including what you need to know before you begin writing, and where to find the critical information you'll need. It will examine the anatomy of a grant proposal, and discuss key tips from foundation executives. Participants will leave with a basic grant-writing toolkit they will find helpful with almost any grant proposal they tackle.
TUESDAY, JUNE 2, 2009
1:00 pm - 2:00 pm EST / Cost $49
Social Networking "The New Range War"
Presented by Jay Byrne, President, v-Fluence
Advocacy organizations are effectively using social media to reach consumers with the message they want heard. And consumers are listening. These advocacy efforts are impeding the success of the alternative energy industry including biofuels, solar, electric vehicles, etc., when discussing products and issues such as food vs. fuel, CO2, water use, etc. Using the success of advocacy organizations as a "best practice" platform, this webinar will teach communicators how to effectively use Social Media 1.0 and 2.0 to break free of the clutter and get your message heard. Click here to register.
Click here for Jay's bio.
Sponsored in part by 
.
TUESDAY, JUNE 9, 2009
1:00 pm — 2:00 pm EST / Cost $49
Unification of Messages through Coalition Building — Best Practices
Presented by Sean O'Hanlon, Founder and Executive Director of American Biofuels Coalition & Tom Collina, Executive Director of 2020 Vision
Developing relationships with other associations, coalitions, businesses and the like are very important when communicating about an issue. Oftentimes, one of your partners is a more credible expert than someone from your own company. But how do you trust that they are delivering the right message for your cause? And how do you determine who to partner with and how to develop these relationships? Coalition building is becoming a core role of many communicators in the alternative energy industry, and this webinar will give you tips and tactics and how to develop effective coalitions with members who will deliver your key messages.
Click here to register.
Click here for Sean's bio.
Click here for Tom's bio.
TUESDAY, JUNE 16, 2009
1:00 pm — 2:00 pm EST / Cost $49
Pit Bull Media Tactics: How to Recover and Move Forward After the Fact
Presented by Eileen Wixted, Principal, Wixted, Pope, Nora and Thompson (WPNT)
60 Minutes move over. Mike Wallace and Morley Safer are no match for today's digital citizen journalists. Whether it is a misunderstanding or a full fledge controversy, today's media tactics can be harsh, unfair, and deceiving. How do you recover your company's brand, reputation, and market share? Leveraging today's communication tools is vital to being successful in managing the new media market. During this webinar we'll look at some case studies and learn how to be prepared and survive a Pit Bull Media attack.
Click here to register.
Click here for Eileen's bio.
TUESDAY, JUNE 23, 2009
1:00 pm — 2:00 pm EST / Cost $49
Pitching Energy Bloggers: Best Practices
Presented by Jim Lane, Editor, Biofuels Digest and Chuck Zimmerman, Editor, DomesticFuel.com
The media landscape has changed and with the proliferation of blogs, the web has become the leader in breaking news, and a primary source for consumers to get their information. So how do you get bloggers to cover your story? This webinar will discuss the power of blogs; how blogs have changed the way reporters report; what types of stories bloggers write about; and how to craft a successful pitch to a blogger.
Click here to register.
Click here for Jim's bio.
Click here for Chuck's bio.
TUESDAY, JUNE 30, 2009
1:00 pm — 2:00 pm EST / Cost $49
How to Develop Effective Media Relationships — Best Practices
Presented by Joanna Schroeder, APR, Principal, 4R Communications & Joshua Morby, Executive Director, Wisconsin Bio Industry Alliance Coalition
The rules have changed when it comes to developing media relationships. As the number of reporters is dwindling, the amount of industries and stories filed are increasing. So how do you develop a solid relationship? Should you participate in desk side chats or are email pitches more effective. This "Best Practices" webinar will inform participants about what tools are currently available to develop relationships and how and when they should be used to get the best results.
Click here to register.
Click here for Joanna's bio.
Click here for Joshua's bio.
TUESDAY, JULY 7, 2009
1:00 pm — 3:00 pm EST / Cost $69
Fundraising & Grant Writing 101 — Best Practices
Presented by Michael D. Call, CFRE, Todd Taylor, Fredrikson & Byron, P.A. & Presented by David Kostik, APR, Kostik Associates, Inc.
You have a cause, and it is so worthy that everybody should support it—but they're not! If only you could raise the money you need to get the word out. But bake sales and online auctions just don't bring in the big bucks. So what can you do? As part of this webinar session, you'll learn a strategic relationship approach to fundraising‐an approach that, if properly executed, is certain to bring results. You'll walk away with not only the tools, but also the hands-on experience to implement this innovative approach to finding long-term fundraising success.
Fund raising involves complying with a number of federal and state laws, many of which do not coordinate and almost all of which are complicated and carry significant penalties for violations. This portion of the webinar will talk about the various securities laws most commonly used by newer companies looking to raise money, what can and cannot be said to whom and when to say, or not say, it. Practical examples will be provided to help attendees understand the laws as they apply to their situation.
There is no reason to suffer a serious attack of writer's block when you find yourself faced with the task of writing a grant proposal even if you've never written a grant proposal before. This final portion of the webinar will provide you with a clear understanding of how to approach writing a grant proposal, including what you need to know before you begin writing, and where to find the critical information you'll need. It will examine the anatomy of a grant proposal, and discuss key tips from foundation executives. Participants will leave with a basic grant-writing toolkit they will find helpful with almost any grant proposal they tackle.
Click here to register.
Click here for Michael's bio.
Click here for Todd's bio.
Click here for David's bio.
